Objective

Cisco was co-hosting the Indian Open Digital Summit 2018.
The IODS 2018 wanted greater engagement of audience and a great success of the event.
Live Tweeting during the event to engage with the audience that was attending the Event as well as promoting the event amongst Open Source Networking Audience

Action

The pre-event build-up to promote the event and to get event registrations
Live tweeting throughout the day, 300+ Tweets were done in a span of 10 hours on the day of IDOS 2018
Hashtag #IDOS2018 was createdactivity.

Result

Hashtag #IDOS2018 was trending organically for more than 3 hours
Approx. 15mn impressions were garnered for the hashtag
The engagement was 5.1% against industry standards of 1-2%
Gained more than 90 followers in 1 day – from an account that was made only a 3-4 days before the event